My professional background
Your Mentor for: Brand Differentiation Brand Positioning Brand Strategy Differentiated Consumer Experience
Consumer-oriented Omnichannel Data Marketing Consultant, with a soft spot for Facebook Marketing and Innovation.
Evolving at the center of the square composed by Client - Sales - Marketing - Production: * Assisting Sales in showcasing our omnichannel offer to clients * Listening to the pains that keep our Clients awake at night. * Bringing these pains back to Marketing, and creating upon them client-based Innovations. * Translating client needs in Production terms, and Production questions in client language.
On the quest for global marketing knowledge through: * Consultancy for Bisnode Belgium middle & top-market clients * Participation in Bisnode Sweden Innovation Advisory Board * Freelance work for lower & local market clients * Communication Consultancy for the European Commission.
Passing this knowledge to new generations through lectures and teaching in various Marketing Schools, Universities & Wolters Kluwer Training company.
Ranked in the Top 100 French-Speaking Belgian Influencers list, according to Le Vif L'Express.
How to work with me
What I can offer
- Help & Framework for your Market Analysis (7P analysis, Porter Analysis, Consumer Analysis & SWOT Analysis)
- Help & Framework for your Brand Positioning (Brand Laddering, Business Truth, Differentiation Statement, Brand Archetype, Signature consumer experience, Naming & Logo)
- training & execution of Online maketing campaign & Facebook campaigns
- Data analysis
My expectations for a successful mentoring relationship
Trust, respect & empathy.
How entrepreneurs can prepare before we start
Have a clear view on the product or service he wants to bring to the market. I'll help build the brand around it.