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Florent Diverchy Mentor

Location
Brussels, Brussels, Belgium
Mentor Industry
Marketing/Advertising
Languages spoken
  • English
  • French
Recent Activity
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How I can help

My professional background

Your Mentor for: Brand Differentiation Brand Positioning Brand Strategy Differentiated Consumer Experience

Consumer-oriented Omnichannel Data Marketing Consultant, with a soft spot for Facebook Marketing and Innovation.

Evolving at the center of the square composed by Client - Sales - Marketing - Production: * Assisting Sales in showcasing our omnichannel offer to clients * Listening to the pains that keep our Clients awake at night. * Bringing these pains back to Marketing, and creating upon them client-based Innovations. * Translating client needs in Production terms, and Production questions in client language.

On the quest for global marketing knowledge through: * Consultancy for Bisnode Belgium middle & top-market clients * Participation in Bisnode Sweden Innovation Advisory Board * Freelance work for lower & local market clients * Communication Consultancy for the European Commission.

Passing this knowledge to new generations through lectures and teaching in various Marketing Schools, Universities & Wolters Kluwer Training company.

Ranked in the Top 100 French-Speaking Belgian Influencers list, according to Le Vif L'Express.

How to work with me

What I can offer

  • Help & Framework for your Market Analysis (7P analysis, Porter Analysis, Consumer Analysis & SWOT Analysis)
  • Help & Framework for your Brand Positioning (Brand Laddering, Business Truth, Differentiation Statement, Brand Archetype, Signature consumer experience, Naming & Logo)
  • training & execution of Online maketing campaign & Facebook campaigns
  • Data analysis

My expectations for a successful mentoring relationship

Trust, respect & empathy.

How entrepreneurs can prepare before we start

Have a clear view on the product or service he wants to bring to the market. I'll help build the brand around it.

Experience

  • Job title: Owner
  • Company: Divertask
  • Ownership experience: 4 years
  • Management experience: 4 years
  • Country experience: Andorra, Australia, Belgium, Bosnia and Herzegovina, Canada, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, United States of America

Expertise

  • Human Resources: Staffing and Recruiting
  • Marketing: Advertising and Promotion
  • Marketing: Branding and Identity
  • Marketing: Market Research
  • Marketing: Marketing Strategy
  • Marketing: Other Marketing
  • Marketing: Social Media
  • Sales: Customer Service and CRM
  • Sales: Lead Generation

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