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What qualities do marketing manager need?

This is a question that I received from a brother, he has directed me career since childhood, until now, when I want to run for promotion to the head of marketing, he asked me this question! I need more advice, my point of view: Hard work, leadership, creativity, good communication.

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Hi Jonny,

Thanks for the question. Here's my thought. The qualities you listed are important, no doubt, but it tells me very little about your understanding of the role. I would suggest going a level deeper. Every question during an interview is an opportunity for you to show the interviewer that not only you understand the role but also that you will be better at it than the other candidates. There are definitely aspects of the role that are purely unique to the role. Here are some examples: - You can talk about how you are a servant leader who applies data driven decision making in marketing. You understand that results & outcomes matter, and not just graphics & designs. - You apply your analytical skills to orchestrate and facilitate correct A/B tests with the team. - You lead by bringing live marketing examples and principles into smaller groups/teams. For example you empower your team to produce ideas, vote on them, and present final results similar to word bubble study on larger population in social media. That way the team internalizes the concept better but also produces better results by working together. - You balance your analytical skills by being an empathetic designer who develops accurately represented customer journeys.

These are just some of the examples I could think ok. There are many others. Just think about who YOU are really. How will YOU make a difference in this specific role. How will YOUR team see you in this specific role. I hope this helps. Great luck! Do let us know how the interview goes if you do decide to apply for the job.

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